The Easiest Way to Get the WhatsApp Business API
You might have noticed that some merchants are using interactive features on WhatsApp like chatbots, broadcast messaging, and integrations to engage their customers. Ever wondered how they achieve that? The answer is simple – they have signed up for the WhatsApp Business API. This tool allows them to perform a range of CRM activities that enhance customer interaction and streamline operations.
What is WhatsApp Business API?
WhatsApp Business API (WABA) is a powerful tool designed specifically for medium and large businesses to scale their customer communication efforts. Unlike the standard WhatsApp app, WABA requires integration with third-party platforms or programs to function. The table below outlines the key differences among the various WhatsApp account types.
Three Levels of WhatsApp Accounts
Get These 3 Things Ready for Your WhatsApp API Application
Before applying for the WhatsApp Business API, consider the following key points: Businesses must comply with WhatsApp’s official guidelines, which include requesting a WhatsApp Business Account (WABA) through an authorized agent (Like RADICA) and obtaining the necessary approval to utilize the API. To facilitate a smooth application process, ensure that all required documents and information are prepared in advance.
1. Verified Facebook Business Account
WhatsApp values credibility and authenticity of business accounts, you need a verified Facebook Business account ID. If you don’t have one yet, take a look at the steps to obtain Facebook business verification.
2. Phone Number available for WhatsApp Business API Registration
You will need a phone number (either mobile or landline) that can receive verification SMS or voice calls for the WhatsApp Business API registration. Make sure this number is not affiliated with any existing WhatsApp account.
3. WhatsApp Business API Business Profile
Create your unique WhatsApp Business profile by adding public information including the company name, company address, category, description, email address, and website.
WhatsApp Business API Functions across your Customer Journey
With the WhatsApp Business API (WABA), companies can send bulk messages, notifications, and updates, ensuring consistent communication throughout the entire customer journey – from initial inquiries to post-purchase support. The ability to automate routine tasks and integrate with existing business systems significantly enhances operational efficiency.
One example of how the WhatsApp Business API (WABA) can be utilized is through product recommendations and session messages to promote seasonal sales. Businesses can effectively highlight their product details and promotions directly within the menu, facilitating an effortless exploration of the company’s offerings for customers.
Lead Time Required for Application
The review process typically takes 3-5 working days, time may vary based on the review status of Facebook’s official team. On top of the review process, our clients just take 3-14 days to complete their whole application. Once it is approved, your account will display a green verification tick, signalling its authenticity to your customers.
Wrapping up
Unlock advanced services, automated communication, green checkmarks, and interactive messaging by applying for your own WhatsApp Business API today. These features can significantly enhance your customer engagement efforts. RADICA can assist you in applying for the WhatsApp Business API and integrating it with other promotional channels like WeChat, eDM, SMS, MMS, and App push for a more comprehensive marketing strategy. Reach out to us today for a seamless WhatsApp Marketing integration.
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About RADICA
RADICA is a Hong Kong leading email marketing solution provider dedicated to accelerating revenue and maximizing customer connection with customer engagement solution in B2B, B2C and E-commerce industries. With RADICA’s advanced onmichannel marketing automation platform RI+, it is much easier and effective to spread out cross-channel messages with automated and personalised journey, even with high volume within short period of time. Our clients ranging from luxury, banking and insurance to food and beverage like Chanel, BEA, LEVI’s, Chow Sang Sang and Starbucks. Since 2000, RADICA as the leading email marketing and CRM agency in Hong Kong have focused on growing the value of their customer database by making wise use of data analytics in direct marketing. Learn more Radica Systems Limited at www.radicasys.com.
