Mr. Francis Kwok, Founder and Chairman of Radica Systems, and Ms. Kimberly Jim, CRM Director of Radica Systems, delivered remarks at The Hong Kong Management Association on case studies detailing successes and failures by businesses implementing big data in their marketing strategies. Management and decision-makers from retail, real estate, banking and financial industry enjoyed a broad view of the current trends of big data and general open data applications, as well as gained insights on how they may implement big data in their own divisions and businesses.
